Experience
01. Product Strategy & Innovation
Visionary product leader with 15+ years of experience driving end-to-end product strategy, innovation, and accelerated growth. Proven track record in scaling high-performing teams to deliver user-centric solutions that disrupt markets and deliver significant revenue growth. Expert in aligning business goals with market needs to deliver market-leading products.
02. Ops, Supply Chain, & Sourcing
Dynamic product leader specializing in driving operational excellence by balancing optimized product line management with scalable creation processes. I transform complex development cycles into lean, repeatable workflows—reducing time-to-market while improving margins. By leveraging data-driven SKU rationalization and automation, I ensure that product expansion directly correlates to sustainable business growth, maintaining high-quality outputs even at high volume.
03. Merchandising & Planning
Seasoned Merchandising Specialist with 12+ years of experience optimizing product portfolios and driving revenue growth through data-driven strategies. Expertise lies in maximizing existing product profitability via refined assortment planning while strategically expanding category reach through new market penetration and trend identification. Proven track record of enhancing visual strategies and improving supply chain efficiency to boost average transaction value and achieve consistent year-over-year growth.
04. Cross-Functional Team Leadership
Results-driven leader with a proven track record of cultivating high-performing, cross-functional teams that bridge departmental silos to drive innovation, efficiency, and revenue growth. Expert in aligning diverse stakeholders around shared strategic goals, fostering a collaborative culture, and mentoring talent to unlock collective potential. Adept at transforming complex challenges into actionable, high-impact projects through proactive communication, strategic planning, and a people-first approach to building strong, cohesive teams.
05. Market & Consumer Trend Analysis
Lifelong student of product creation and sporting goods, driven by a deep passion for innovation and a consumer-first mentality. I live at the intersection of trend analysis and user insight, obsessed with translating market insights into, functional, and desirable products that athletes and active individuals truly want.
06. Data-Driven Product Development
Scaling requires passion to start, but data to survive. True product development is the critical intersection of unrelenting passion—the "why" that fuels innovation—and rigorous proof—the "what" that validates market fit. While passion attracts early adopters, it is data and deep customer understanding that turn a growing brand into a scalable powerhouse.
Brands ready to grow often rely on intuition, adding resources to meet demand linearly.
Brands ready to scale act differently: they use data analytics to identify high-leverage opportunities, ensuring revenue increases exponentially while operational costs remain stable. This approach separates companies that are busy from those that are building lasting value through evidence-based, customer-centric, and sustainable product development.